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Digital policyMarketing strategyMarketing strategyWFA calls on brands to embrace culture of data transparency
Read more about "WFA calls on brands to embrace culture of data transparency"WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data
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Global viewability improves for video but display lags
Read more about "Global viewability improves for video but display lags"First global metrics for viewability based on data from seven verification companies
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WFA's position on Facebook / Cambridge Analytica revelations
Read more about "WFA's position on Facebook / Cambridge Analytica revelations""They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."
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1,700 attend African Digital Summit in Casablanca
Read more about "1,700 attend African Digital Summit in Casablanca"GAM launches platform to promote digital in Africa
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British advertisers launch digital viewability standard
Read more about "British advertisers launch digital viewability standard"The announcement was made at ISBA’s annual conference
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Philippine association welcomes new president
Read more about "Philippine association welcomes new president"Anna Legarda-Locsin is the new president of PANA
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Norway celebrates marketing success stories
Read more about "Norway celebrates marketing success stories"ANFO awards Grand Prix for business growth
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Belgian advertisers launch transparency charter on GDPR
Read more about "Belgian advertisers launch transparency charter on GDPR"UBA sets up GDPR line for first-line advice
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Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
