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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Press releases
    Global Marketer WeekMarketing strategyMarketing strategy

    Global advertisers demand reform of digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

    Read more about "Global advertisers demand reform of digital ad ecosystem"
  2. WFA launches Guide to Progressive Gender Portrayals in Advertising
    Press releases
    Advertising & policyGlobal Marketer WeekInclusive marketing

    WFA launches Guide to Progressive Gender Portrayals in Advertising

    Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

    Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"
  3. WFA announces changes to global leadership team
    Press releases
    Global Marketer Week

    WFA announces changes to global leadership team

    New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA

    Read more about "WFA announces changes to global leadership team"
  4. WFA unveils final speakers for Global Marketer Week
    News
    Global Marketer Week

    WFA unveils final speakers for Global Marketer Week

    Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan

    Read more about "WFA unveils final speakers for Global Marketer Week"
  5. EU Pledge launches accountability mechanism
    News

    EU Pledge launches accountability mechanism

    Members of the public will now be able to question the compliance of EU Pledge members

    Read more about "EU Pledge launches accountability mechanism"
  6. GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
    Press releases
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

    Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"
  7. Chilean association launches forum on gender stereotypes in advertising
    News

    Chilean association launches forum on gender stereotypes in advertising

    ANDA organises first Women and Communication Forum

    Read more about "Chilean association launches forum on gender stereotypes in advertising"
  8. Japanese association releases guidelines for production contracts
    News

    Japanese association releases guidelines for production contracts

    JAA working group aims to improve industry work culture

    Read more about "Japanese association releases guidelines for production contracts"
  9. Australian advertisers launch advertising sentiment index
    News

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

    Read more about "Australian advertisers launch advertising sentiment index"

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