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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
    Press releases
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    But half of marketers are not regarded as fully aware of the implications for future campaigns

    Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"
  2. Chilean association launches forum on gender stereotypes in advertising
    News

    Chilean association launches forum on gender stereotypes in advertising

    ANDA organises first Women and Communication Forum

    Read more about "Chilean association launches forum on gender stereotypes in advertising"
  3. Japanese association releases guidelines for production contracts
    News

    Japanese association releases guidelines for production contracts

    JAA working group aims to improve industry work culture

    Read more about "Japanese association releases guidelines for production contracts"
  4. Australian advertisers launch advertising sentiment index
    News

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

    Read more about "Australian advertisers launch advertising sentiment index"
  5. Finnish association welcomes new chairman
    News

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

    Read more about "Finnish association welcomes new chairman"
  6. Israel association appoints deputy CEO
    News

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

    Read more about "Israel association appoints deputy CEO"
  7. WFA Manifesto for Online Data Transparency
    News
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  8. WFA calls on brands to embrace culture of data transparency
    Press releases
    Digital policyMarketing strategyMarketing strategy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data

    Read more about "WFA calls on brands to embrace culture of data transparency"
  9. Global viewability improves for video but display lags
    Press releases

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"

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