News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Finnish association welcomes new chairman

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

    Read more about "Finnish association welcomes new chairman"
  2.    Israel association appoints deputy CEO

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

    Read more about "Israel association appoints deputy CEO"
  3.    WFA Manifesto for Online Data Transparency
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  4.    WFA calls on brands to embrace culture of data transparency
    Digital policyMarketing strategyMarketing strategy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data

    Read more about "WFA calls on brands to embrace culture of data transparency"
  5.    Global viewability improves for video but display lags

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"
  6.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."

    Read more about "WFA's position on Facebook / Cambridge Analytica revelations"
  7.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

    Read more about "1,700 attend African Digital Summit in Casablanca"
  8.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  9.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"

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