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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan

    Read more about "WFA announces first speakers for Global Marketer Week"
  2.    Turkish ad industry launches platform to fight ad fraud

    Turkish ad industry launches platform to fight ad fraud

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  3.    French advertisers launch responsible marketing commitments

    French advertisers launch responsible marketing commitments

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  4.    Swedish ad industry launches podcast measurement standards

    Swedish ad industry launches podcast measurement standards

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"
  5.    Israel celebrates game changers in marketing

    Israel celebrates game changers in marketing

    IMA holds annual conference

    Read more about "Israel celebrates game changers in marketing"
  6.    Americans celebrate women changing stereotypes

    Americans celebrate women changing stereotypes

    Wonder Woman actress receives ANA #SeeHer Award

    Read more about "Americans celebrate women changing stereotypes"
  7.    Canadian association appoints new senior staff

    Canadian association appoints new senior staff

    ACA welcomes Patrick Hotte and Christine Wilby

    Read more about "Canadian association appoints new senior staff"
  8. Global Marketer of the Year

    Unilever’s Keith Weed named WFA Global Marketer of the Year

    Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner

    Read more about "Unilever’s Keith Weed named WFA Global Marketer of the Year"
  9. Ad tech

    Major multinationals hike programmatic budgets while seeking greater control

    WFA study finds increase of 11 percentage points expected 2017/18

    Read more about "Major multinationals hike programmatic budgets while seeking greater control"

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