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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

    Read more about "Kenyan marketers appoint new CEO"
  2.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

    Read more about "Brazilians launch new strategy and identity under new president"
  3.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

    Read more about "Singaporean advertisers welcome new president"
  4.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

    Read more about "Bolivian association names new president"
  5. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

    Read more about "British advertisers appoint new directors of media and comms"
  6.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

    Read more about "Italian industry leaders create guide to online advertising"
  7.    WFA launches Global Marketer of the Year
    Global Marketer of the Year

    WFA launches Global Marketer of the Year

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year"
  8. Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

    Read more about "70% of global marketers are not fully aware of the implications of GDPR"
  9. Global Marketer Week

    Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

    Read more about "Arla Foods joins EU Pledge"

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