News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

    Read more about "Argentina celebrates brand success on Advertiser’s Day"
  2.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

    Read more about "Finnish association explores changes in media agencies"
  3.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

    Read more about "Paraguayan consumers rank best brands"
  4.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

    Read more about "Kenyans host monthly marketing dialogue"
  5.    Global marketers making radical changes to media management

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  6. New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  7.    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
    Marketing procurementMarketing procurement

    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

    Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

    Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"
  8.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  9. Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"

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