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Global Marketer WeekWFA helps drive industry-led Advertising Standards across APEC
Read more about "WFA helps drive industry-led Advertising Standards across APEC"WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam
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French advertisers welcome new director general
Read more about "French advertisers welcome new director general"Jean-Luc Chétrit is the new Director General of UDA France
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Italians explore the KPIs of marketing communications
Read more about "Italians explore the KPIs of marketing communications"UPA Italy found that there was no common language or industry standard in place around communication KPIs
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Zimbabwe association turns 10
Read more about "Zimbabwe association turns 10"MAZ Zimbabwe celebrated its 10th anniversary on 5 July
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Argentina celebrates brand success on Advertiser’s Day
Read more about "Argentina celebrates brand success on Advertiser’s Day"CAA Argentina hosts annual Advertiser's Day
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Finnish association explores changes in media agencies
Read more about "Finnish association explores changes in media agencies"ML publishes manual for client and media agency collaboration
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Paraguayan consumers rank best brands
Read more about "Paraguayan consumers rank best brands"CAP asked consumers which brands they recall, use or prefer the most
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Kenyans host monthly marketing dialogue
Read more about "Kenyans host monthly marketing dialogue"MSK Kenya launches monthly gatherings for marketers
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Global marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud
