News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Swedish advertisers welcome new chairman

    Leif Börjesson is the new chairman of SA Sweden

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  2.    The Philippines celebrate marketing that make a difference

    The Philippines celebrate marketing that make a difference

    PANA Philippines holds annual marketing effectiveness awards

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  3.    Programmatic high on brands’ agenda in Norway

    Programmatic high on brands’ agenda in Norway

    ANFO Norway holds programmatic event

    Read more about "Programmatic high on brands’ agenda in Norway"
  4.    Peruvians reward brands with purpose

    Peruvians reward brands with purpose

    ANDA Peru holds annual ANDA Awards

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  5. French brands evaluate relationship management

    UDA France releases results of CRM Barometer

    Read more about "French brands evaluate relationship management"
  6.    The Unstereotype Alliance holds inaugural meeting
    Advertising & policyInclusive marketing

    The Unstereotype Alliance holds inaugural meeting

    The Unstereotype Alliance, co-convened by UN Women and Unilever, met on 22 June for its inaugural meeting during the 2017 Cannes Lions International Festival of Creativity.

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  7.    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
    Advertising & policyInclusive marketing

    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.

    Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"
  8.    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

    Read more about "WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role"
  9.    WFA recruits Julia Kraft as marketing services manager

    WFA recruits Julia Kraft as marketing services manager

    Julia’s main role at WFA will be to lead the IMC Forum and help manage the CMO Forum and Global Marketer Week, setting the agenda for discussion and approach to core global marketing issues.

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