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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Marketing procurementMarketing procurementWFA appoints Laura Forcetti as Global Marketing Sourcing Manager
Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists
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Value of advertisingSwedes launch value of advertising campaign
Read more about "Swedes launch value of advertising campaign"Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Swiss advertisers launch price/performance index
Read more about "Swiss advertisers launch price/performance index"SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
Read more about "Chilean association forms digital marketing circle"ANDA Chile initiative aims to be the national reference for digital marketing
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Publicis CEO headlines British Advertisers’ annual meeting
Read more about "Publicis CEO headlines British Advertisers’ annual meeting"ISBA UK holds 116th edition of the ISBA Annual Lunch
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Brazilian brands look for purpose and transparency
Read more about "Brazilian brands look for purpose and transparency"ABA Brazil holds annual marketing conference
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Peruvians seek more effective marketing
Read more about "Peruvians seek more effective marketing"ANDA Peru holds 16th edition of their annual marketing conference
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Colombia rewards new marketing talent
Read more about "Colombia rewards new marketing talent"ANDA holds 11th edition of Effie Awards Colombia
