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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Paraguayan consumers rank best brands
    News

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

    Read more about "Paraguayan consumers rank best brands"
  2. Kenyans host monthly marketing dialogue
    News

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

    Read more about "Kenyans host monthly marketing dialogue"
  3. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  4. Press releases

    New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  5. WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
    News
    Marketing procurementMarketing procurement

    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

    Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

    Read more about "WFA appoints Laura Forcetti as Global Marketing Sourcing Manager"
  6. Swedes launch value of advertising campaign
    News
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  7. News

    Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  8. Chilean association forms digital marketing circle
    News

    Chilean association forms digital marketing circle

    ANDA Chile initiative aims to be the national reference for digital marketing

    Read more about "Chilean association forms digital marketing circle"
  9. Publicis CEO headlines British Advertisers’ annual meeting
    News

    Publicis CEO headlines British Advertisers’ annual meeting

    ISBA UK holds 116th edition of the ISBA Annual Lunch

    Read more about "Publicis CEO headlines British Advertisers’ annual meeting"

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