News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Nigeria holds industry dialogue

    Nigeria holds industry dialogue

    Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue

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  2. Global Marketer Week

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  3. Global Marketer Week

    Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

    Read more about "Global marketers committed to increase online ad spend"
  4.    State of the Union at Global Marketer Week 2017
    Global Marketer Week

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

    Read more about "State of the Union at Global Marketer Week 2017"
  5.    WFA announces changes to global leadership team
    Global Marketer Week

    WFA announces changes to global leadership team

    New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB

    Read more about "WFA announces changes to global leadership team"
  6. Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

    Read more about "Clients make progress on integration but agencies point up familiar failings"
  7.    Mars, Unilever and Lego leading public affairs session at Global Marketer Week
    Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.

    Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"
  8.    Brazilian association CEO in Marketing Hall of Fame

    Brazilian association CEO in Marketing Hall of Fame

    ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame

    Read more about "Brazilian association CEO in Marketing Hall of Fame"
  9.    Japanese association appoints new board

    Japanese association appoints new board

    JAA Japan re-elects Masatoshi Ito as President

    Read more about "Japanese association appoints new board"

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