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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Press releases
    Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

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  2. Mars, Unilever and Lego leading public affairs session at Global Marketer Week
    News
    Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.

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  3. Brazilian association CEO in Marketing Hall of Fame
    News

    Brazilian association CEO in Marketing Hall of Fame

    ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame

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  4. Japanese association appoints new board
    News

    Japanese association appoints new board

    JAA Japan re-elects Masatoshi Ito as President

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  5. Uruguayan advertisers elect new board
    News

    Uruguayan advertisers elect new board

    Ignacio Rossi is the new president of CAU Uruguay

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  6. German association welcomes first digital lead
    News

    German association welcomes first digital lead

    OWM Germany appoints Jenny Görlich as head of digital

    Read more about "German association welcomes first digital lead"
  7. Swedish advertisers name new marketing lead
    News

    Swedish advertisers name new marketing lead

    Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

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  8. Spain creates industry committee for better advertising practices online
    News

    Spain creates industry committee for better advertising practices online

    AEA Spain holds first meeting of advertising industry committee

    Read more about "Spain creates industry committee for better advertising practices online"
  9. British advertisers tackle media challenges
    News

    British advertisers tackle media challenges

    ISBA UK holds 29th edition of annual conference

    Read more about "British advertisers tackle media challenges"

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