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Global Marketer Week
Global marketers committed to increase online ad spend
Read more about "Global marketers committed to increase online ad spend"Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics
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Global Marketer WeekState of the Union at Global Marketer Week 2017
Read more about "State of the Union at Global Marketer Week 2017"David Wheldon, WFA President, CMO RBS
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
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Global Marketer WeekMars, Unilever and Lego leading public affairs session at Global Marketer Week
Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.
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Brazilian association CEO in Marketing Hall of Fame
Read more about "Brazilian association CEO in Marketing Hall of Fame"ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame
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Japanese association appoints new board
Read more about "Japanese association appoints new board"JAA Japan re-elects Masatoshi Ito as President
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Uruguayan advertisers elect new board
Read more about "Uruguayan advertisers elect new board"Ignacio Rossi is the new president of CAU Uruguay
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German association welcomes first digital lead
Read more about "German association welcomes first digital lead"OWM Germany appoints Jenny Görlich as head of digital
