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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. WFA reacts to recent stories on ad misplacement

    Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*

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  2. Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  3. Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  4.    British association welcomes new Director-General

    British association welcomes new Director-General

    Phil Smith is the new Director-General of ISBA UK

    Read more about "British association welcomes new Director-General"
  5.    Canadians forecast 2017 marketing trends

    Canadians forecast 2017 marketing trends

    ACA Canada asks experts to predict this year's marketing trends

    Read more about "Canadians forecast 2017 marketing trends"
  6.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

    Read more about "Spain sees increase in advertising investment"
  7. In the spotlight: Rodrigo Cordón and AAG Guatemala

    Interview with AAG Guatemala president

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  8.    Germany: Focus on the 'hybrid consumer'

    Germany: Focus on the 'hybrid consumer'

    OWM Germany holds 21st OWM symposium

    Read more about "Germany: Focus on the 'hybrid consumer'"
  9.    Brazil: 2017 will be the year for marketing to transform

    Brazil: 2017 will be the year for marketing to transform

    ABA Brazil CEO shares what's on the association's agenda for 2017

    Read more about "Brazil: 2017 will be the year for marketing to transform"

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