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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Swedish advertisers name new marketing lead
    News

    Swedish advertisers name new marketing lead

    Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

    Read more about "Swedish advertisers name new marketing lead"
  2. Spain creates industry committee for better advertising practices online
    News

    Spain creates industry committee for better advertising practices online

    AEA Spain holds first meeting of advertising industry committee

    Read more about "Spain creates industry committee for better advertising practices online"
  3. British advertisers tackle media challenges
    News

    British advertisers tackle media challenges

    ISBA UK holds 29th edition of annual conference

    Read more about "British advertisers tackle media challenges"
  4. Zimbabwe debunks ad industry myths
    News

    Zimbabwe debunks ad industry myths

    MAZ Zimbabwe holds annual marketers luncheon

    Read more about "Zimbabwe debunks ad industry myths"
  5. Press releases
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe

    Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
  6. Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    News
    Digital policyGlobal Marketer Week

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  7. News
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*

    Read more about "WFA statement on Coalition for Better Ads standards"
  8. News
    Global Marketer Week

    EU Pledge announces enhancements

    EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories

    Read more about "EU Pledge announces enhancements"
  9. News

    WFA recruits two new staff members

    Rebecka Allén joins WFA's public affairs team

    Read more about "WFA recruits two new staff members"

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