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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    News
    Digital policyGlobal Marketer Week

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  2. News
    Digital policyGlobal Marketer Week

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and Europe*

    Read more about "WFA statement on Coalition for Better Ads standards"
  3. News
    Global Marketer Week

    EU Pledge announces enhancements

    EU Pledge releases implementation guidelines along with more stringent common nutrition criteria across some categories

    Read more about "EU Pledge announces enhancements"
  4. News

    WFA recruits two new staff members

    Rebecka Allén joins WFA's public affairs team

    Read more about "WFA recruits two new staff members"
  5. Ireland identifies economic value of marketing
    News
    Value of advertising

    Ireland identifies economic value of marketing

    AAI Ireland releases Marketing Multiplied report

    Read more about "Ireland identifies economic value of marketing"
  6. News

    A leap forward on media transparency in the UK

    UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract

    Read more about "A leap forward on media transparency in the UK"
  7. News

    New Zealand advertisers forecast year ahead for marketing

    ANZA New Zealand identifies seven predictions for marketing in 2017

    Read more about "New Zealand advertisers forecast year ahead for marketing"
  8. Philippine association welcomes new president and board
    News

    Philippine association welcomes new president and board

    Adi Timbol-Hernandez is the new president of PANA Philippines

    Read more about "Philippine association welcomes new president and board"
  9. Spain invests more in digital marketing
    News

    Spain invests more in digital marketing

    AEA Spain publishes findings of its Digital Barometer

    Read more about "Spain invests more in digital marketing"

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