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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1.    Spain sees increase in advertising investment

    Spain sees increase in advertising investment

    AEA Spain publishes findings of latest marketing study

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  2. In the spotlight: Rodrigo Cordón and AAG Guatemala

    Interview with AAG Guatemala president

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  3.    Germany: Focus on the 'hybrid consumer'

    Germany: Focus on the 'hybrid consumer'

    OWM Germany holds 21st OWM symposium

    Read more about "Germany: Focus on the 'hybrid consumer'"
  4.    Brazil: 2017 will be the year for marketing to transform

    Brazil: 2017 will be the year for marketing to transform

    ABA Brazil CEO shares what's on the association's agenda for 2017

    Read more about "Brazil: 2017 will be the year for marketing to transform"
  5.    Norway ranks most effective advertisers

    Norway ranks most effective advertisers

    ANFO Norway holds annual marketing effectiveness competition and awards

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  6.    Belgium names advertiser of the year

    Belgium names advertiser of the year

    UBA Belgium holds annual Christmas lunch

    Read more about "Belgium names advertiser of the year"
  7.    Advertising delivers powerful economic benefits across the EU
    Value of advertising

    Advertising delivers powerful economic benefits across the EU

    New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed

    Read more about "Advertising delivers powerful economic benefits across the EU"
  8.    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
    Digital policy

    TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising

    Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.

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  9. New beginnings: UAE association relaunched

    WFA News

    Read more about "New beginnings: UAE association relaunched"

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