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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. News

    WFA comments on ANA research on media transparency

    WFA News

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  2. Press releases

    WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

    Read more about "WFA issues first advice for combatting ad fraud"
  3. News

    WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

    Read more about "WFA issues first advice for combatting ad fraud"
  4. News

    How to build successful online brand communities to deliver growth

    WFA News

    Read more about "How to build successful online brand communities to deliver growth"
  5. Press releases

    Brands get the message "loud and clear" from latest PageFair report on ad blocking

    WFA calls for industry action

    Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"
  6. News

    Brands get the message "loud and clear" from latest PageFair report on ad blocking

    WFA calls for industry action

    Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"
  7. News

    WHO DG calls for food marketing restrictions

    WFA News

    Read more about "WHO DG calls for food marketing restrictions"
  8. News

    Search marketing trends: boom in social and mobile, greater centralisation, better use of insights

    WFA News

    Read more about "Search marketing trends: boom in social and mobile, greater centralisation, better use of insights"
  9. News

    Brands broadly welcome new proposal to regulate EU audio-visual

    WFA News

    Read more about "Brands broadly welcome new proposal to regulate EU audio-visual"

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