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News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Paraguay celebrates 50th issue of marketing magazine

    WFA News

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  2. WFA comments on ANA research on media transparency

    WFA Press Release

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  3. WFA comments on ANA research on media transparency

    WFA News

    Read more about "WFA comments on ANA research on media transparency"
  4. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime Advertisers are the only victims. Agencies, vendors and media owners still benefit, albeit unintentionally, from fees and commission when fraud occurs Brands should apply caution to their digital investment until the advertising technology industry takes decisive action to deal effectively with the problem

    Read more about "WFA issues first advice for combatting ad fraud"
  5. WFA issues first advice for combatting ad fraud

    Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for organized crime

    Read more about "WFA issues first advice for combatting ad fraud"
  6. How to build successful online brand communities to deliver growth

    WFA News

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  7. Brands get the message "loud and clear" from latest PageFair report on ad blocking

    WFA calls for industry action

    Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"
  8. Brands get the message "loud and clear" from latest PageFair report on ad blocking

    WFA calls for industry action

    Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"
  9. WHO DG calls for food marketing restrictions

    WFA News

    Read more about "WHO DG calls for food marketing restrictions"

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