News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Australian association elects new chair

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  2. Data moving to the centre of global marketing strategies

    Investment in analytics set for massive rise as marketers evolve from historical reporting of 'what happened' to predictive and prescriptive approaches85% of brands consider data privacy to be an integral component of customer trust, not just 'legal compliance'

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  3. Data moving to the centre of global marketing strategies

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  4. Re-elected chairman for Indian association

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  5. Spain appoints first-ever development director

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  6. Sweden recruits digital advisory expert

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  7. Dutch association appoints Membership and Communications Manager

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  8. Advertisers call for review of New Zealand's advertising codes

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  9. Brazilian association addresses Congress on advertising to children

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