News

News

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with some of the best experts from across the industry.

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  1. Cross-media advertising effectiveness platform takes off in Germany

    WFA News

    Read more about "Cross-media advertising effectiveness platform takes off in Germany"
  2. Perspective from France: The true value of media agencies

    WFA News

    Read more about "Perspective from France: The true value of media agencies"
  3. Argentina honors most effective TV ads

    WFA News

    Read more about "Argentina honors most effective TV ads"
  4. WFA puts view on sustainability to UN Global Compact

    WFA News

    Read more about "WFA puts view on sustainability to UN Global Compact"
  5. Chinese marketers expect mobile to become a strong offline business driver in 2015/16

    Mobile messaging app use up 305% year on year

    Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"
  6. Chinese marketers expect mobile to become a strong offline business driver in 2015/16

    Mobile messaging app use up 305% year on year

    Read more about "Chinese marketers expect mobile to become a strong offline business driver in 2015/16"
  7. Four global brands join WFA

    WFA News

    Read more about "Four global brands join WFA"
  8. AirAsia joins World Federation of Advertisers

    First Malaysian company to join, fifth member from APAC

    Read more about "AirAsia joins World Federation of Advertisers"
  9. AirAsia joins WFA

    First Malaysian company to join, fifth member from APAC

    Read more about "AirAsia joins WFA"

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