CMO Forum
WFA CMO Forum
WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
Request info on the Forum
The group brings together global Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.
The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.
See all Forum resources
Key resources
The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.
Related content
-
Influencer marketingCMO Forum
Recommendations for how to do better influencer marketing
What was once an experimental channel has become an essential part of today’s marketing landscape. Brenna Brandes, Global Marketing Services Manager, explains.
Read more about "Recommendations for how to do better influencer marketing"
-
CMOCMO Forum
“The most exciting profession to be in.” How to promote marketing as a winning career
Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.
Read more about "“The most exciting profession to be in.” How to promote marketing as a winning career"
-
Cannes LionsCMO Forum
8 CMOs on how AI is changing brand marketing
WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their creativity.
Read more about "8 CMOs on how AI is changing brand marketing"
-
Cannes LionsCMO Forum
8 CMOs: “My big insight from Cannes”
Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key takeout.
Read more about "8 CMOs: “My big insight from Cannes”"
-
Cannes LionsCMO Forum
CMOs share biggest lessons of 2025
Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.
Read more about "CMOs share biggest lessons of 2025"
-
CreativityCMO Forum
Spotlight: Creativity & Leadership
If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
Read more about "Spotlight: Creativity & Leadership"
