Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
For global/regional market research and consumer insight specialists
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.