Navigating the path to transformative Insights partnerships
Reaching the summit: Elevating the insights function with AI
WFA Insight Forum is a member-only network that brings together senior client-side insights & analytics leaders from WFA member companies. The group aims to elevate and champion the function by helping members accelerate business growth through strategic consultancy, foresight, insight-informed decision-making and peer learning.
Join the Forum
Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
For global/regional market research and consumer insight specialists
The Insight Forum is chaired by Joel Renkema, Global Head of Insights, Inter IKEA Group.
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
Members of the global consumer insight community address how to develop companies into insights-led organisations.
…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.