When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.