WFA Marketing Capability Forum brings together senior global marketers that lead or are involved in the capability building of their marketing teams.
Join the ForumThe group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
For senior marketers that lead or are involved in the capability building of their marketing teams.
WFA’s Creator Forum brings together global and regional senior marketers with creator and influencer marketing within their remit.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever.
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and businesses during the second year of the pandemic
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.
New Forums will allow for peer-to-peer learning around key areas of concern
Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
