The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
WFA Marketing Capability Forum
Wednesday, 10 December | 9am NY / 2pm UK
Learn how to make the most of your WFA membership in one quick session.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever, and Jessica Douglass, Global Director, Marketing Culture & Capabilities at AB InBev.
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for mid-level team members.
Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.
Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and businesses during the second year of the pandemic
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
