The group shares learnings in relation to raising the marketing capability bar within WFA member organisations. This is done through developing internal skills, enabling a culture for learning, as well as measuring the performance and impact of capability building programmes. Value is delivered through research and reports, physical and remote forums, and online tools and benchmarking services.
WFA Marketing Capability Forum
Wednesday, 10 December | 9am NY / 2pm UK
Learn how to make the most of your WFA membership in one quick session.
The Marketing Capability Forum is chaired by Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence at Unilever, and Jessica Douglass, Global Director, Marketing Culture & Capabilities at AB InBev.
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.
The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability leaders
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
This WFA member benchmark examined the investment in marketing capability building .
