WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Sponsored Products (with bvA) and Cannes update.
WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of ‘integration’.
Introduction to WFA AI Community & Retail Media deep dive.
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working alongside current chair Isabel Massey, VP Global Media & Content at Diageo.
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.
NIVEA's Global VP, Tobias Collée, shares on the importance of humanity and cultural respect, as part of the Candid CMO series.
