Media Forum

WFA Media Forum

WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.

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The global media market  has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.

WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.

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Key resources

Upcoming Forum events

  1. Sponsored Products (with bvA) and Cannes update.

    More information Register for this meeting

  2. WFA Forum Connect

    New York United States

    29 Sept 2026

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  3. Profesionales de la industria de toda América Latina se reunirán en Ciudad de Guatemala para compartir y aprender sobre el futuro del marketing.

    More information Register for this meeting

The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.

Related content

RSS Feed
  1.    Benchmark: Media Planning Tools

    Benchmark: Media Planning Tools

    WFA member research on media planning tools

    Read more about "Benchmark: Media Planning Tools"
  2.    Media Forum, Singapore, 2024

    Media Forum, Singapore, 2024

    Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum Connect

    Read more about "Media Forum, Singapore, 2024"
  3.    Media Forum, Remote, July 2024
    Media transformation

    Media Forum, Remote, July 2024

    Overview of the WFA Media Forum meeting, held remotely via Zoom

    Read more about "Media Forum, Remote, July 2024"
  4.    Media Board, Cannes, June 2024
    Media transformation

    Media Board, Cannes, June 2024

    Overview of the WFA Media Board meeting, held in Cannes in June 2024

    Read more about "Media Board, Cannes, June 2024"
  5.    Media Forum APAC Meeting Overview (April 2024)
    Marketing structure

    Media Forum APAC Meeting Overview (April 2024)

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC Meeting Overview (April 2024)"
  6.    Media Forum Meeting Overview, Toronto, May 2024
    Media transformation

    Media Forum Meeting Overview, Toronto, May 2024

    Overview of the WFA Media Forum meeting, held in Toronto 

    Read more about "Media Forum Meeting Overview, Toronto, May 2024"

Chairperson

  • Mathias Chaillou

    Mathias Chaillou

    Chief Media Officer, L’Oréal

WFA Contacts