National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council: Priorities and planning for 2025 Remote

    23 Jan 2025

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  2. National Associations Council

    Brussels Belgium

    21 Mar 2025

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Updates & industry initiatives from the NAC network

  1.    Indian association appoints new board

    Indian association appoints new board

    Sunil Kataria re-elected as chairman of ISA India

    Read more about "Indian association appoints new board"
  2.    Finland rewards best brand builder of the year

    Finland rewards best brand builder of the year

    ML Finland holds Advertising Day in Helsinki

    Read more about "Finland rewards best brand builder of the year"
  3.    Spanish advertisers explore creativity and effectiveness

    Spanish advertisers explore creativity and effectiveness

    AEA Spain holds Day of Effectiveness in Madrid

    Read more about "Spanish advertisers explore creativity and effectiveness"
  4.    Former Unilever CMO to lead Australian association

    Former Unilever CMO to lead Australian association

    John Broome is the new CEO of AANA Australia

    Read more about "Former Unilever CMO to lead Australian association"
  5.    Finnish association names new Managing Director

    Finnish association names new Managing Director

    Riikka-Maria Lemminki is the new managing director of ML Finland

    Read more about "Finnish association names new Managing Director"
  6. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

    Read more about "Kenyan marketers appoint new CEO"
  7.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

    Read more about "Brazilians launch new strategy and identity under new president"
  8.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

    Read more about "Singaporean advertisers welcome new president"
  9.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

    Read more about "Bolivian association names new president"
  10. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

    Read more about "British advertisers appoint new directors of media and comms"
  11.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

    Read more about "Italian industry leaders create guide to online advertising"
  12.    Four lessons from dmexco
    Digital transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

    Read more about "Four lessons from dmexco"
  13. Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

    Read more about "Arla Foods joins EU Pledge"
  14. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

    Read more about "French advertisers welcome new director general"
  15. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

    Read more about "Italians explore the KPIs of marketing communications"
  16.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

    Read more about "Zimbabwe association turns 10"
  17.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

    Read more about "Argentina celebrates brand success on Advertiser’s Day"
  18.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

    Read more about "Finnish association explores changes in media agencies"
  19.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

    Read more about "Paraguayan consumers rank best brands"
  20.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

    Read more about "Kenyans host monthly marketing dialogue"
  21. New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  22.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  23. Media governance

    Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  24.    Chilean association forms digital marketing circle

    Chilean association forms digital marketing circle

    ANDA Chile initiative aims to be the national reference for digital marketing

    Read more about "Chilean association forms digital marketing circle"