The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Chairperson
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Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
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Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Indian association appoints new board
Sunil Kataria re-elected as chairman of ISA India
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Finland rewards best brand builder of the year
ML Finland holds Advertising Day in Helsinki
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Spanish advertisers explore creativity and effectiveness
AEA Spain holds Day of Effectiveness in Madrid
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Former Unilever CMO to lead Australian association
John Broome is the new CEO of AANA Australia
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Finnish association names new Managing Director
Riikka-Maria Lemminki is the new managing director of ML Finland
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Kenyan marketers appoint new CEO
Joseph Karamoja is the new CEO of MSK Kenya
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Brazilians launch new strategy and identity under new president
ABA Brazil revamps strategy, names João Branco as new president
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Singaporean advertisers welcome new president
Oliver Chong is the new president of SAA Singapore
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Bolivian association names new president
Guillermo Gonzales - Quint is the new president of ANDA Bolivia
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British advertisers appoint new directors of media and comms
ISBA UK welcomes Steve Chester and Abi Slater
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Italian industry leaders create guide to online advertising
Eight industry associations release white paper on digital
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Digital transformation
Four lessons from dmexco
Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…
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Arla Foods joins EU Pledge
Leading international dairy company commits to EU Pledge on responsible marketing to children
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French advertisers welcome new director general
Jean-Luc Chétrit is the new Director General of UDA France
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Italians explore the KPIs of marketing communications
UPA Italy found that there was no common language or industry standard in place around communication KPIs
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Zimbabwe association turns 10
MAZ Zimbabwe celebrated its 10th anniversary on 5 July
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Argentina celebrates brand success on Advertiser’s Day
CAA Argentina hosts annual Advertiser's Day
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Finnish association explores changes in media agencies
ML publishes manual for client and media agency collaboration
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Paraguayan consumers rank best brands
CAP asked consumers which brands they recall, use or prefer the most
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Kenyans host monthly marketing dialogue
MSK Kenya launches monthly gatherings for marketers
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New cross-industry initiative to improve viewability measurement standards across Europe
European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Value of advertising
Swedes launch value of advertising campaign
Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising
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Media governance
Swiss advertisers launch price/performance index
SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency
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Chilean association forms digital marketing circle
ANDA Chile initiative aims to be the national reference for digital marketing