NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette Van Swinderen

    Henriette Van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

Events

Upcoming NAC meetings and events

  1. NAC session with Meta on fraudulent advertising Online meeting

    10 Nov 2026

    Show more
  2. National Associations Council (virtual) Online meeting

    26 Jan 2027

    Show more
  3. National Associations Council (virtual) Online meeting

    30 Jun 2027

    Show more

Updates & industry initiatives from the NAC network

  1.    Brazilians launch guide to combat harassment at events

    Brazilians launch guide to combat harassment at events

    New ABA handbook highlights best practices for brands on how to tackle harassment at events

    Read more about "Brazilians launch guide to combat harassment at events"
  2.    Dutch unveil new brand positioning and identity

    Dutch unveil new brand positioning and identity

    BVA repositions itself as “network of brand leaders”

    Read more about "Dutch unveil new brand positioning and identity"
  3.    Spanish recognise university students for marketing effectiveness

    Spanish recognise university students for marketing effectiveness

    AEA announces winners of the first edition of the University Effectiveness Programme

    Read more about "Spanish recognise university students for marketing effectiveness"
  4.    Moroccans elect new president

    Moroccans elect new president

    Youssef Cheikhi is the new president of the Moroccan Advertisers Association

    Read more about "Moroccans elect new president"
  5.    Cameroonians appoint new President

    Cameroonians appoint new President

    Jean Paul Tchomdou is the new president of the Cameroon Marketing Association

    Read more about "Cameroonians appoint new President"
  6.    China’s home-grown successes
    Advertising & policyMarketing strategyMarketing strategy

    China’s home-grown successes

    Stephan Loerke reflects on the global opportunities and challenges Chinese brands face

    Read more about "China’s home-grown successes"
  7.    Handbook of good practices and responsibility for ending harassment in events
    Inclusive marketingAdvertising & policy

    Handbook of good practices and responsibility for ending harassment in events

    This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.

    Read more about "Handbook of good practices and responsibility for ending harassment in events"
  8.    WFA statement on the "Christchurch Call to Action" in Paris

    WFA statement on the "Christchurch Call to Action" in Paris

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May 15

    Read more about "WFA statement on the "Christchurch Call to Action" in Paris"
  9.    Webinar: The Global Media Charter

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight clear ‘Principles for Partnership’ designed to create a better, more balanced, online advertising ecosystem.

    Read more about "Webinar: The Global Media Charter"
  10.    Swedish  Advertisers' guide to digital advertising

    Swedish Advertisers' guide to digital advertising

    New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners

    Read more about "Swedish Advertisers' guide to digital advertising"
  11.    In the spotlight: ANDA Colombia’s Elizabeth Melo
    Marketing strategyMarketing strategy

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    Meet Elizabeth Melo, Executive President of ANDA

    Read more about "In the spotlight: ANDA Colombia’s Elizabeth Melo"
  12.    26 advertiser associations gather in Lisbon
    Global Marketer Week

    26 advertiser associations gather in Lisbon

    WFA National Associations Council meeting closes Global Marketer Week 2019

    Read more about "26 advertiser associations gather in Lisbon"
  13.    Swedish association welcomes new CEO

    Swedish association welcomes new CEO

    Hanna Riberdahl is the new CEO of the Swedish Advertisers

    Read more about "Swedish association welcomes new CEO"
  14.    French association changes its name

    French association changes its name

    UDA renames itself the brands association, l'Union des marques

    Read more about "French association changes its name"
  15.    Kenyan association appoints new board

    Kenyan association appoints new board

    Unilever’s Pheodor Mundia Njoroge is the new Chairperson of MSK

    Read more about "Kenyan association appoints new board"
  16.    Indian advertisers address “the connectedness paradox”

    Indian advertisers address “the connectedness paradox”

    Advertising deemed as strong resource for changing perceptions

    Read more about "Indian advertisers address “the connectedness paradox”"
  17.    Belgium identifies 6 key industry trends

    Belgium identifies 6 key industry trends

    A record number of 1,500 industry professionals from Belgium and beyond attended this year’s UBA Trends Day

    Read more about "Belgium identifies 6 key industry trends"
  18.    WFA President’s Awards honour marketing leadership initiatives
    President's AwardsGlobal Marketer Week

    WFA President’s Awards honour marketing leadership initiatives

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding leadership

    Read more about "WFA President’s Awards honour marketing leadership initiatives"