National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council: Priorities and planning for 2025 Remote

    23 Jan 2025

    Show more
  2. National Associations Council

    Brussels Belgium

    21 Mar 2025

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Updates & industry initiatives from the NAC network

  1.    WFA Manifesto for Online Data Transparency
    Digital policy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  2.    WFA calls on brands to embrace culture of data transparency
    Digital policy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…

    Read more about "WFA calls on brands to embrace culture of data transparency"
  3.    Global viewability improves for video but display lags

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"
  4.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also…

    Read more about "WFA's position on Facebook / Cambridge Analytica revelations"
  5.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

    Read more about "1,700 attend African Digital Summit in Casablanca"
  6.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  7.    In the spotlight: JAA Japan’s Shinji Suzuki

    In the spotlight: JAA Japan’s Shinji Suzuki

    Meet Shinji Suzuki, Senior Executive Director of JAA

    Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"
  8.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  9.    Norway celebrates marketing success stories

    Norway celebrates marketing success stories

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  10.    Belgian advertisers launch transparency charter on GDPR

    Belgian advertisers launch transparency charter on GDPR

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  11. WFA announces first speakers for Global Marketer Week

    Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan

    Read more about "WFA announces first speakers for Global Marketer Week"
  12.    In the spotlight: ISBA UK’s Phil Smith

    In the spotlight: ISBA UK’s Phil Smith

    Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)

    Read more about "In the spotlight: ISBA UK’s Phil Smith"
  13.    Turkish ad industry launches platform to fight ad fraud

    Turkish ad industry launches platform to fight ad fraud

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  14.    French advertisers launch responsible marketing commitments

    French advertisers launch responsible marketing commitments

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  15.    Swedish ad industry launches podcast measurement standards

    Swedish ad industry launches podcast measurement standards

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"
  16.    Israel celebrates game changers in marketing

    Israel celebrates game changers in marketing

    IMA holds annual conference

    Read more about "Israel celebrates game changers in marketing"
  17.    Canadian association appoints new senior staff

    Canadian association appoints new senior staff

    ACA welcomes Patrick Hotte and Christine Wilby

    Read more about "Canadian association appoints new senior staff"
  18.    Americans celebrate women changing stereotypes

    Americans celebrate women changing stereotypes

    Wonder Woman actress receives ANA #SeeHer Award

    Read more about "Americans celebrate women changing stereotypes"
  19.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  20.    Turkey updates pledge on responsible advertising

    Turkey updates pledge on responsible advertising

    Revamped pledge now underpinned by common nutrition criteria and endorsed by government

    Read more about "Turkey updates pledge on responsible advertising"
  21.    In the spotlight: SDE Greece’s Nerina Komioti

    In the spotlight: SDE Greece’s Nerina Komioti

    Meet Nerina Komioti, Director General of SDE

    Read more about "In the spotlight: SDE Greece’s Nerina Komioti"
  22.    Ad industry drives growth in Spain

    Ad industry drives growth in Spain

    AEA Spain publishes findings of latest marketing study

    Read more about "Ad industry drives growth in Spain"
  23.    Gulf Cooperation Council association to focus on ad standards in 2018

    Gulf Cooperation Council association to focus on ad standards in 2018

    ABG reports on progress a year after relaunch

    Read more about "Gulf Cooperation Council association to focus on ad standards in 2018"
  24.    Germany: Advertise, act, grow!

    Germany: Advertise, act, grow!

    Read more about "Germany: Advertise, act, grow!"