The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Updates & industry initiatives from the NAC network
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Inclusive marketingAdvertising & policyUnstereotype Alliance launches in Turkey
Read more about "Unstereotype Alliance launches in Turkey"Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purposeGerman report causes a buzz on purpose
Read more about "German report causes a buzz on purpose"OWM warns marketers that supporting a social purpose is essential for survival
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Advertising & policyCross-media measurementThe UK launches cross-media measurement programme
Read more about "The UK launches cross-media measurement programme"ISBA puts Cross Media Research Group principles to the test
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Japan unveils declaration on digital advertising
Read more about "Japan unveils declaration on digital advertising"JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media ecosystem
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America’s got talent, and the ANA is helping to recruit it
Read more about "America’s got talent, and the ANA is helping to recruit it"Latest campaign seeks to market careers in marketing to Generation Z.
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Nigeria showcases marketing excellence in West Africa
Read more about "Nigeria showcases marketing excellence in West Africa"ADVAN forms global jury and speaker-line up of marketing leaders for awards show
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Digital policyAdvertising & policyWebinar: Better Ads Standards
Read more about "Webinar: Better Ads Standards"Presentation on the Coalition for Better Ads, the Better Ads Standards and how national associations are integrating the standards into their own work.
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Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.
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CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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Inclusive marketingWFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Inclusive marketingDeclaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la publicidad
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Advertising & policyBelgium unveils Digital Ad Trust label
Read more about "Belgium unveils Digital Ad Trust label"New initiative certifies websites that commit to responsible advertising practices
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Norway forms influencer marketing self-regulatory group
Read more about "Norway forms influencer marketing self-regulatory group"New committee will focus on addressing body image issues by enforcing guidelines for advertisers and influencers
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Media & analyticsBlockchain can create more efficiency and transparency in digital marketing, according to German study
Read more about "Blockchain can create more efficiency and transparency in digital marketing, according to German study"New OWM study emphasises need for industry-wide stakeholder involvement
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Agency managementItaly launches manual for tenders and client-agency relationships
Read more about "Italy launches manual for tenders and client-agency relationships"UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
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Influencer marketingThe Netherlands publishes influencer marketing guide and checklist
Read more about "The Netherlands publishes influencer marketing guide and checklist"New white paper produced by bvA’s taskforce on influencer marketing
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CreativityBetter marketing takes centre stage in Finland
Read more about "Better marketing takes centre stage in Finland"MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
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Advertising Council in Turkey launched
Read more about "Advertising Council in Turkey launched"Council holds first meeting in Ankara
