NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    CEO

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

    Show more
  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    Colombia applies pressure to inadequate representation in advertising
    Advertising & policyInclusive marketing

    Colombia applies pressure to inadequate representation in advertising

    ANDA Colombia launches guide to stamp out stereotypes in marcomms

    Read more about "Colombia applies pressure to inadequate representation in advertising"
  2.    French update programme to make marketing FAIReR
    Advertising & policyInclusive marketingSustainability

    French update programme to make marketing FAIReR

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

    Read more about "French update programme to make marketing FAIReR"
  3.    Philippine association elects new president

    Philippine association elects new president

    Marvin Tiu Lim is the new president of PANA

    Read more about "Philippine association elects new president"
  4.    Swiss advertisers advise on identifying real clicks

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

    Read more about "Swiss advertisers advise on identifying real clicks"
  5.    Norway wants to take you back to school
    Advertising & policyDigital policy

    Norway wants to take you back to school

    ANFO launches certification in responsible marketing and data privacy

    Read more about "Norway wants to take you back to school"
  6.    Consumers run the show at Japan’s advertising awards

    Consumers run the show at Japan’s advertising awards

    Japan Advertisers Association holds its 58th JAA Awards

    Read more about "Consumers run the show at Japan’s advertising awards"
  7.    South Africa and Unstereotype Alliance write a new chapter in the fight for equality
    Advertising & policyInclusive marketing

    South Africa and Unstereotype Alliance write a new chapter in the fight for equality

    Marketing Association of South Africa launch the third Unstereotype Alliance national chapter

    Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"
  8.    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    In the spotlight: Danish Association of Advertisers’ Holger Wilcks

    Meet Holger Wilcks, CEO of Dansk Annoncørforening

    Read more about "In the spotlight: Danish Association of Advertisers’ Holger Wilcks"
  9.    France sets standard for measuring marketing effectiveness

    France sets standard for measuring marketing effectiveness

    Union des marques launches platform for measuring marcomms effectiveness

    Read more about "France sets standard for measuring marketing effectiveness"
  10.    Colombia’s bid for self-regulation given the thumbs-up
    Advertising & policy

    Colombia’s bid for self-regulation given the thumbs-up

    ANDA Colombia’s ‘Autocontrol’ Commission approved by industry and government

    Read more about "Colombia’s bid for self-regulation given the thumbs-up"
  11.    Norway exposes buzzwords that should buzz off

    Norway exposes buzzwords that should buzz off

    Norwegian marketers reveal the buzzwords that bombarded them in 2019

    Read more about "Norway exposes buzzwords that should buzz off"
  12.    Personalisation is U.S. marketing word of the year

    Personalisation is U.S. marketing word of the year

    Prominent runner-up’s included ‘equality’, ‘inclusion’, ‘data’, and ‘in-house’

    Read more about "Personalisation is U.S. marketing word of the year"
  13.    Brazil mobilises marketers to transform organisational cultures

    Brazil mobilises marketers to transform organisational cultures

    ABA releases report to help advertising adapt to a world in flux

    Read more about "Brazil mobilises marketers to transform organisational cultures"
  14.    Pakistan reflects on a great year and looks to the future

    Pakistan reflects on a great year and looks to the future

    Pakistan Advertisers Society holds Executive Council elections

    Read more about "Pakistan reflects on a great year and looks to the future"
  15.    In the spotlight: ABA Brazil’s Sandra Martinelli

    In the spotlight: ABA Brazil’s Sandra Martinelli

    Meet Sandra Martinelli, Executive President of the Brazilian Association of Advertisers (ABA)

    Read more about "In the spotlight: ABA Brazil’s Sandra Martinelli"