Canadian association appoints new senior staff

The Association of Canadian Advertisers (ACA) named Patrick Hotte as the new VP for Quebec. Before joining the ACA team, he was Senior Vice President, Brand Strategies and Integration for Havas Canada, where he provided senior leadership and management support to national brands.

In addition to providing member services to ACA’s membership in Quebec, Patrick will also be working on growing the association’s consulting services around agency search, remuneration and contracts.

ACA also appointed Christine Wilby as the new Director of Membership and Business Development. She has over 20 years of consumer research, agency- and client-side experience. Before ACA, she was a senior marketer at Scotiabank where she managed branded content programmes.

The two new additions to its senior staff is ACA’s move to strengthen its member services and deliver on Canadian marketers’ increasing demands for greater transparency and accountability.

For more Information, please contact ACA.