National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council: Priorities and planning for 2025 Remote

    23 Jan 2025

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  2. National Associations Council

    Brussels Belgium

    21 Mar 2025

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Updates & industry initiatives from the NAC network

  1.    Nigeria holds industry dialogue

    Nigeria holds industry dialogue

    Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue

    Read more about "Nigeria holds industry dialogue"
  2. Media governance

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  3. Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…

    Read more about "Global marketers committed to increase online ad spend"
  4.    State of the Union at Global Marketer Week 2017

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

    Read more about "State of the Union at Global Marketer Week 2017"
  5.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB

    Read more about "WFA announces changes to global leadership team"
  6.    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy…

    Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"
  7.    British advertisers tackle media challenges

    British advertisers tackle media challenges

    ISBA UK holds 29th edition of annual conference

    Read more about "British advertisers tackle media challenges"
  8.    Spain creates industry committee for better advertising practices online

    Spain creates industry committee for better advertising practices online

    AEA Spain holds first meeting of advertising industry committee

    Read more about "Spain creates industry committee for better advertising practices online"
  9.    Swedish advertisers name new marketing lead

    Swedish advertisers name new marketing lead

    Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

    Read more about "Swedish advertisers name new marketing lead"
  10.    German association welcomes first digital lead

    German association welcomes first digital lead

    OWM Germany appoints Jenny Görlich as head of digital

    Read more about "German association welcomes first digital lead"
  11.    Uruguayan advertisers elect new board

    Uruguayan advertisers elect new board

    Ignacio Rossi is the new president of CAU Uruguay

    Read more about "Uruguayan advertisers elect new board"
  12.    Japanese association appoints new board

    Japanese association appoints new board

    JAA Japan re-elects Masatoshi Ito as President

    Read more about "Japanese association appoints new board"
  13.    Brazilian association CEO in Marketing Hall of Fame

    Brazilian association CEO in Marketing Hall of Fame

    ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame

    Read more about "Brazilian association CEO in Marketing Hall of Fame"
  14.    Zimbabwe debunks ad industry myths

    Zimbabwe debunks ad industry myths

    MAZ Zimbabwe holds annual marketers luncheon

    Read more about "Zimbabwe debunks ad industry myths"
  15. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards"
  16.    Coalition for Better Ads releases initial Better Ads standards in North America and Europe
    Digital policy

    Coalition for Better Ads releases initial Better Ads standards in North America and Europe

    Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…

    Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"
  17. Digital policyAd blocking

    WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke

    Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…

    Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"
  18. WFA recruits two new staff members

    Rebecka Allén joins WFA's public affairs team

    Read more about "WFA recruits two new staff members"
  19. A leap forward on media transparency in the UK

    UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract

    Read more about "A leap forward on media transparency in the UK"
  20.    Ireland identifies economic value of marketing
    Value of advertising

    Ireland identifies economic value of marketing

    AAI Ireland releases Marketing Multiplied report

    Read more about "Ireland identifies economic value of marketing"
  21.    Norway celebrates marketing effectiveness

    Norway celebrates marketing effectiveness

    ANFO Norway holds annual effective marketing awards

    Read more about "Norway celebrates marketing effectiveness"
  22.    Spain invests more in digital marketing

    Spain invests more in digital marketing

    AEA Spain publishes findings of its Digital Barometer

    Read more about "Spain invests more in digital marketing"
  23.    Philippine association welcomes new president and board

    Philippine association welcomes new president and board

    Adi Timbol-Hernandez is the new president of PANA Philippines

    Read more about "Philippine association welcomes new president and board"
  24. New Zealand advertisers forecast year ahead for marketing

    ANZA New Zealand identifies seven predictions for marketing in 2017

    Read more about "New Zealand advertisers forecast year ahead for marketing"