The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Chairperson
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Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
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Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Nigeria holds industry dialogue
Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue
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Media governance
WFA Global Marketer Week 2018 to take place in Tokyo
Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
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Global marketers committed to increase online ad spend
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…
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State of the Union at Global Marketer Week 2017
David Wheldon, WFA President, CMO RBS
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WFA announces changes to global leadership team
New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
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Mars, Unilever and Lego leading public affairs session at Global Marketer Week
Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy…
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British advertisers tackle media challenges
ISBA UK holds 29th edition of annual conference
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Spain creates industry committee for better advertising practices online
AEA Spain holds first meeting of advertising industry committee
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Swedish advertisers name new marketing lead
Swedish Advertisers appoint Ulf Hermansson Samell as marketing director
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German association welcomes first digital lead
OWM Germany appoints Jenny Görlich as head of digital
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Uruguayan advertisers elect new board
Ignacio Rossi is the new president of CAU Uruguay
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Japanese association appoints new board
JAA Japan re-elects Masatoshi Ito as President
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Brazilian association CEO in Marketing Hall of Fame
ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame
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Zimbabwe debunks ad industry myths
MAZ Zimbabwe holds annual marketers luncheon
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policy
Coalition for Better Ads releases initial Better Ads standards in North America and Europe
Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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WFA recruits two new staff members
Rebecka Allén joins WFA's public affairs team
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A leap forward on media transparency in the UK
UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract
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Value of advertising
Ireland identifies economic value of marketing
AAI Ireland releases Marketing Multiplied report
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Norway celebrates marketing effectiveness
ANFO Norway holds annual effective marketing awards
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Spain invests more in digital marketing
AEA Spain publishes findings of its Digital Barometer
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Philippine association welcomes new president and board
Adi Timbol-Hernandez is the new president of PANA Philippines
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New Zealand advertisers forecast year ahead for marketing
ANZA New Zealand identifies seven predictions for marketing in 2017