NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette Van Swinderen

    Henriette Van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

Events

Upcoming NAC meetings and events

  1. NAC session with Meta on fraudulent advertising Online meeting

    10 Nov 2026

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  2. National Associations Council (virtual) Online meeting

    26 Jan 2027

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  3. National Associations Council (virtual) Online meeting

    30 Jun 2027

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Updates & industry initiatives from the NAC network

  1.    Australian advertisers launch advertising sentiment index

    Australian advertisers launch advertising sentiment index

    AANA Index aims to measure people’s perceptions of advertising

    Read more about "Australian advertisers launch advertising sentiment index"
  2.    Finnish association welcomes new chairman

    Finnish association welcomes new chairman

    Antti Korpiniemi is the new chairman of ML

    Read more about "Finnish association welcomes new chairman"
  3.    Israel association appoints deputy CEO

    Israel association appoints deputy CEO

    Sigalit Horn Galperin is the new deputy CEO of IMA

    Read more about "Israel association appoints deputy CEO"
  4.    WFA Manifesto for Online Data Transparency
    Digital policyMarketing strategyMarketing strategy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"
  5.    WFA calls on brands to embrace culture of data transparency
    Digital policyMarketing strategyMarketing strategy

    WFA calls on brands to embrace culture of data transparency

    WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data

    Read more about "WFA calls on brands to embrace culture of data transparency"
  6.    Global viewability improves for video but display lags

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

    Read more about "Global viewability improves for video but display lags"
  7.    WFA's position on Facebook / Cambridge Analytica revelations

    WFA's position on Facebook / Cambridge Analytica revelations

    "They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also we have to work through our problems together."

    Read more about "WFA's position on Facebook / Cambridge Analytica revelations"
  8.    1,700 attend African Digital Summit in Casablanca

    1,700 attend African Digital Summit in Casablanca

    GAM launches platform to promote digital in Africa

    Read more about "1,700 attend African Digital Summit in Casablanca"
  9.    British advertisers launch digital viewability standard

    British advertisers launch digital viewability standard

    The announcement was made at ISBA’s annual conference

    Read more about "British advertisers launch digital viewability standard"
  10.    In the spotlight: JAA Japan’s Shinji Suzuki
    Marketing strategyMarketing strategy

    In the spotlight: JAA Japan’s Shinji Suzuki

    Meet Shinji Suzuki, Senior Executive Director of JAA

    Read more about "In the spotlight: JAA Japan’s Shinji Suzuki"
  11.    Philippine association welcomes new president

    Philippine association welcomes new president

    Anna Legarda-Locsin is the new president of PANA

    Read more about "Philippine association welcomes new president"
  12.    Norway celebrates marketing success stories

    Norway celebrates marketing success stories

    ANFO awards Grand Prix for business growth

    Read more about "Norway celebrates marketing success stories"
  13.    Belgian advertisers launch transparency charter on GDPR

    Belgian advertisers launch transparency charter on GDPR

    UBA sets up GDPR line for first-line advice

    Read more about "Belgian advertisers launch transparency charter on GDPR"
  14. Global Marketer Week

    WFA announces first speakers for Global Marketer Week

    Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan

    Read more about "WFA announces first speakers for Global Marketer Week"
  15.    In the spotlight: ISBA UK’s Phil Smith
    Marketing strategyMarketing strategy

    In the spotlight: ISBA UK’s Phil Smith

    Meet Phil Smith, Director General of the Incorporated Society of British Advertisers (ISBA)

    Read more about "In the spotlight: ISBA UK’s Phil Smith"
  16.    Turkish ad industry launches platform to fight ad fraud

    Turkish ad industry launches platform to fight ad fraud

    RVD joins forces with IAB and the Association of Advertising Agencies

    Read more about "Turkish ad industry launches platform to fight ad fraud"
  17.    French advertisers launch responsible marketing commitments

    French advertisers launch responsible marketing commitments

    UDA launches first flagship initiative under new strategic plan

    Read more about "French advertisers launch responsible marketing commitments"
  18.    Swedish ad industry launches podcast measurement standards

    Swedish ad industry launches podcast measurement standards

    SA creates podcast index

    Read more about "Swedish ad industry launches podcast measurement standards"