NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    CEO

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

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  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    Spanish advertisers explore creativity and effectiveness

    Spanish advertisers explore creativity and effectiveness

    AEA Spain holds Day of Effectiveness in Madrid

    Read more about "Spanish advertisers explore creativity and effectiveness"
  2.    Former Unilever CMO to lead Australian association

    Former Unilever CMO to lead Australian association

    John Broome is the new CEO of AANA Australia

    Read more about "Former Unilever CMO to lead Australian association"
  3.    Finnish association names new Managing Director

    Finnish association names new Managing Director

    Riikka-Maria Lemminki is the new managing director of ML Finland

    Read more about "Finnish association names new Managing Director"
  4. Kenyan marketers appoint new CEO

    Joseph Karamoja is the new CEO of MSK Kenya

    Read more about "Kenyan marketers appoint new CEO"
  5.    Brazilians launch new strategy and identity under new president

    Brazilians launch new strategy and identity under new president

    ABA Brazil revamps strategy, names João Branco as new president

    Read more about "Brazilians launch new strategy and identity under new president"
  6.    Singaporean advertisers welcome new president

    Singaporean advertisers welcome new president

    Oliver Chong is the new president of SAA Singapore

    Read more about "Singaporean advertisers welcome new president"
  7.    Bolivian association names new president

    Bolivian association names new president

    Guillermo Gonzales - Quint is the new president of ANDA Bolivia

    Read more about "Bolivian association names new president"
  8. British advertisers appoint new directors of media and comms

    ISBA UK welcomes Steve Chester and Abi Slater

    Read more about "British advertisers appoint new directors of media and comms"
  9.    Italian industry leaders create guide to online advertising

    Italian industry leaders create guide to online advertising

    Eight industry associations release white paper on digital

    Read more about "Italian industry leaders create guide to online advertising"
  10.    Four lessons from dmexco
    Digital media transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.

    Read more about "Four lessons from dmexco"
  11. Global Marketer Week

    Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

    Read more about "Arla Foods joins EU Pledge"
  12. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

    Read more about "French advertisers welcome new director general"
  13. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

    Read more about "Italians explore the KPIs of marketing communications"
  14.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

    Read more about "Zimbabwe association turns 10"
  15.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

    Read more about "Argentina celebrates brand success on Advertiser’s Day"