NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    CEO

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

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  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

    Read more about "Finnish association explores changes in media agencies"
  2.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

    Read more about "Paraguayan consumers rank best brands"
  3.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

    Read more about "Kenyans host monthly marketing dialogue"
  4. New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  5.    Swedes launch value of advertising campaign
    Value of advertising

    Swedes launch value of advertising campaign

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  6. Swiss advertisers launch price/performance index

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  7.    Chilean association forms digital marketing circle

    Chilean association forms digital marketing circle

    ANDA Chile initiative aims to be the national reference for digital marketing

    Read more about "Chilean association forms digital marketing circle"
  8.    Publicis CEO headlines British Advertisers’ annual meeting

    Publicis CEO headlines British Advertisers’ annual meeting

    ISBA UK holds 116th edition of the ISBA Annual Lunch

    Read more about "Publicis CEO headlines British Advertisers’ annual meeting"
  9.    Brazilian brands look for purpose and transparency

    Brazilian brands look for purpose and transparency

    ABA Brazil holds annual marketing conference

    Read more about "Brazilian brands look for purpose and transparency"
  10.    Peruvians seek more effective marketing

    Peruvians seek more effective marketing

    ANDA Peru holds 16th edition of their annual marketing conference

    Read more about "Peruvians seek more effective marketing"
  11.    Colombia rewards new marketing talent

    Colombia rewards new marketing talent

    ANDA holds 11th edition of Effie Awards Colombia

    Read more about "Colombia rewards new marketing talent"
  12.    Portuguese explore “love” between brands and consumers

    Portuguese explore “love” between brands and consumers

    APAN Portugal holds annual marketing event

    Read more about "Portuguese explore “love” between brands and consumers"
  13.    Turkish association turns 25

    Turkish association turns 25

    RVD Turkey holds gala event for 25th anniversary

    Read more about "Turkish association turns 25"
  14.    Greek association honours corporate responsibility

    Greek association honours corporate responsibility

    SDE Greece holds annual corporate responsibility excellence awards

    Read more about "Greek association honours corporate responsibility"
  15. Swedish advertisers welcome new chairman

    Leif Börjesson is the new chairman of SA Sweden

    Read more about "Swedish advertisers welcome new chairman"