The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
NAC member content
National Associations Council
Contact
Chairperson
Henriette Van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Events
Upcoming NAC meetings and events
Updates & industry initiatives from the NAC network
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Value of advertisingAdvertising delivers powerful economic benefits across the EU
Read more about "Advertising delivers powerful economic benefits across the EU"New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services European advertising industry calls for moratorium on further advertising restrictions to ensure associated hidden costs can be assessed
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Digital policyTRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Read more about "TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising"Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.
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Advertising & policyValue of advertisingThe Value of Advertising (2017)
Read more about "The Value of Advertising (2017)"The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.
Member only content - please log in to view this study.
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Advertising & policyValue of advertising
5 marketing predictions for 2017
Read more about "5 marketing predictions for 2017"After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
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Global Marketer Week
5 public affairs predictions for 2017
Read more about "5 public affairs predictions for 2017"What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.
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New beginnings: UAE association relaunched
Read more about "New beginnings: UAE association relaunched"WFA News
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Greek advertisers warn against era of digital Darwinism
Read more about "Greek advertisers warn against era of digital Darwinism"WFA News
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Kenyan advertisers reward the best in marketing
Read more about "Kenyan advertisers reward the best in marketing"WFA News
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Australian association welcomes new Board
Read more about "Australian association welcomes new Board"WFA News
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Moroccan advertisers hold largest digital gathering in Africa
Read more about "Moroccan advertisers hold largest digital gathering in Africa"WFA News
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A golden night for advertising in Paraguay
Read more about "A golden night for advertising in Paraguay"WFA News
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Uruguay honours advertising's most talented
Read more about "Uruguay honours advertising's most talented"WFA News
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Zimbabwe tackles marketing to the new generation consumer
Read more about "Zimbabwe tackles marketing to the new generation consumer"MAZ Zimbabwe holds annual marketing conference
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Marketing strategyMarketing strategyTen things a CDO can do to keep digital transformation on track
Read more about "Ten things a CDO can do to keep digital transformation on track"The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers
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Global Marketer Week
WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers
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Zimbabwe association welcomes new president
Read more about "Zimbabwe association welcomes new president"WFA News
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US multicultural marketing alliance formed
Read more about "US multicultural marketing alliance formed"WFA News
