WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.
Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.
The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial pressures due to the pandemic and geo-political issues since that time.
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies. This survey built on the foundation created by previous years inquisition & analysis is the most thorough ever explored by the partnership.
The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help marketing procurement practitioners drive efficiency, effectiveness and delivery. Laura Forcetti, Director of Global Marketing Sourcing Services at the WFA, explains.
WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.
WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.
WFA events bring members together to exchange insight and engage with their peers on their priority issues.
WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.
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