Sourcing Forum

WFA Sourcing Forum

WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.

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In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.

Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.

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Key resources

Skills In Marketing Procurement

Skills In Marketing Procurement

The necessary marketing procurement skills to be future-fit and add maximum value to the business.
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Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
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Setting And Delivering Targets In Marketing Procurement

Setting And Delivering Targets In Marketing Procurement

How teams are looking at creative and production as well as media in their bid to identify savings.
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Global Agency Remuneration Trends

Global Agency Remuneration Trends

Major advertisers believe that their agency partners are still offering great value.
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WFA's Global Sourcing Board: Our Journey Forward

WFA's Global Sourcing Board: Our Journey Forward

A voluntary group of senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
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Global Marketing Procurement: 2020 And Beyond

Global Marketing Procurement: 2020 And Beyond

The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
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Tech & Tools In Marketing Procurement

Tech & Tools In Marketing Procurement

How clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
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Project Spring

Project Spring

Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
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Upcoming Forum events

  1. Spotlight: A 2025 Agency roundup – beyond the surface

    10 Dec 2025

    There are places available.

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  2. WFA webinar: Unlocking your WFA membership benefits

    20 Jan 2026

    There are places available.

    Learn how to make the most of your WFA membership in one quick session.

    More information Register for this meeting

  3. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.

Related content

RSS Feed
  1. Spotlight: Recession-proofing strategies for creative production
    Video
    Marketing procurementMarketing procurement

    Spotlight: Recession-proofing strategies for creative production

    As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members who would like to (re)evaluate their creative production plans, processes and priorities.

    Read more about "Spotlight: Recession-proofing strategies for creative production"
  2. Benchmark: Supply-chain finance solutions
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supply-chain finance solutions

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

    Read more about "Benchmark: Supply-chain finance solutions"
  3. Agencies feel more comfortable being honest with clients, WFA research
    Press releases

    Agencies feel more comfortable being honest with clients, WFA research

    But too many soft KPIs and “the wrong KPIs” are a rising concern

    Read more about "Agencies feel more comfortable being honest with clients, WFA research"
  4. Client-agency performance evaluations: 2022 update
    Report
    Marketing procurementMarketing procurement

    Client-agency performance evaluations: 2022 update

    Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and agencies.

    Read more about "Client-agency performance evaluations: 2022 update"
  5. Spotlight: What makes clients attractive to agencies?
    Video
    Marketing procurementMarketing procurement

    Spotlight: What makes clients attractive to agencies?

    Agencies with the best clients attract the best talent.

    Read more about "Spotlight: What makes clients attractive to agencies?"
  6. Benchmark: Supplier Relationship Management (SRM) programs
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

    Read more about "Benchmark: Supplier Relationship Management (SRM) programs"

Chairpersons

  • Chris Kredo

    Chris Kredo

    Senior Vice-President Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan

    Jennifer Mclachlan

    Vice-President Brand Building Purchases, P&G

WFA Contacts