WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.
Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.
The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
In a vast expanse of information about the agency world and the brands they serve, what merits our attention in the brand/agency landscape, and how can we navigate the challenges brands encounter when working with agencies?
CMOs: your marketing procurement team might be more useful than you think
Deeper collaboration with marketing procurement can be a quiet competitive advantage for CMOs – and a powerful ally. Laura Forcetti, Director of Global Marketing Sourcing at WFA, explains why.
AI is rewiring the whole marketing economy, including marketing procurement. Laura Forcetti, Director, Marketing Asia-Pacific, and Global Sourcing, presents some industry-first research into the scale of adoption across the function.
This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.
Mars Pet Nutrition Global Chief Officer, Natalia Ball, shares on the importance of being comfortable with not being an expert as part of the Candid CMO series.
WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.
WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.
WFA events bring members together to exchange insight and engage with their peers on their priority issues.
WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.
Your website experience and privacy matter to us
That is why we want to let you know that we use cookies and similar technologies to measure traffic on and engagement with our website. That way we can remember your choices and preferences. Other than strictly necessary ones, cookies will only be set if you agree. Please indicate below which cookies and similar technologies you agree we may use:
