Sourcing Forum

WFA Sourcing Forum

WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.

Join the Forum

In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.

Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.

See all Forum resources

Key resources

Skills In Marketing Procurement

Skills In Marketing Procurement

The necessary marketing procurement skills to be future-fit and add maximum value to the business.
See more
Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
See more
Setting And Delivering Targets In Marketing Procurement

Setting And Delivering Targets In Marketing Procurement

How teams are looking at creative and production as well as media in their bid to identify savings.
See more
Global Agency Remuneration Trends

Global Agency Remuneration Trends

Major advertisers believe that their agency partners are still offering great value.
See more
WFA's Global Sourcing Board: Our Journey Forward

WFA's Global Sourcing Board: Our Journey Forward

A voluntary group of senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
See more
Global Marketing Procurement: 2020 And Beyond

Global Marketing Procurement: 2020 And Beyond

The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
See more
Tech & Tools In Marketing Procurement

Tech & Tools In Marketing Procurement

How clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
See more
Project Spring

Project Spring

Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
See more

Upcoming Forum events

  1. Spotlight: A 2025 Agency roundup – beyond the surface

    10 Dec 2025

    There are places available.

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  2. WFA webinar: Unlocking your WFA membership benefits

    20 Jan 2026

    There are places available.

    Learn how to make the most of your WFA membership in one quick session.

    More information Register for this meeting

  3. WFA Forum Connect

    Mumbai India

    03 Feb 2026

    There are places available.

    Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.

    More information Register for this meeting

The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.

Related content

RSS Feed
  1. New metrics for a growth agenda
    Expert opinion
    Marketing procurementMarketing procurement

    New metrics for a growth agenda

    Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions within WFA's Sourcing Forum, Simraan Kulkarni, WFA Sourcing Manager, shares on three areas where new metrics can be used.

    Read more about "New metrics for a growth agenda"
  2. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  3. Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Video
    Marketing procurementMarketing structureMarketing procurement

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    Shifting from a savings outlook to a value creation approach.

    Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"
  4. Different Models when decoupling production
    Report
    Agency managementMarketing procurementMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

    Read more about "Different Models when decoupling production"
  5. Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  6. Agency Family Tree: Global, APAC & China
    Maps & infographics
    Agency management

    Agency Family Tree: Global, APAC & China

    R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.

    Read more about "Agency Family Tree: Global, APAC & China"

Chairpersons

  • Chris Kredo

    Chris Kredo

    Senior Vice-President Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan

    Jennifer Mclachlan

    Vice-President Brand Building Purchases, P&G

WFA Contacts