Sourcing Forum
WFA Sourcing Forum
WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.
Join the Forum
In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.
Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.
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Key resources
The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.
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Client-agency performance evaluations: the agency view
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