Sourcing Forum

WFA Sourcing Forum

WFA Sourcing brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.

Join the Forum

In close collaboration with WFA’s Global Sourcing Board, its mission is to elevate the marketing procurement function by advancing world-class standards and equipping WFA members with the capabilities that unlock greater performance and meaningful impact in a rapidly evolving landscape.

Through research, webinars, hands-on tools and over 10 global Sourcing Forum meetings each year, we create spaces for our community to connect, challenge perspectives and advance smarter ways of working.

See all Forum resources

Key resources

Skills In Marketing Procurement

Skills In Marketing Procurement

The necessary marketing procurement skills to be future-fit and add maximum value to the business.
See more
Supplier Diversity Playbook

Supplier Diversity Playbook

Voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.
See more
Setting And Delivering Targets In Marketing Procurement

Setting And Delivering Targets In Marketing Procurement

How teams are looking at creative and production as well as media in their bid to identify savings.
See more
Global Agency Remuneration Trends

Global Agency Remuneration Trends

Major advertisers believe that their agency partners are still offering great value.
See more
WFA's Global Sourcing Board: Our Journey Forward

WFA's Global Sourcing Board: Our Journey Forward

A voluntary group of senior, experienced executives to create concrete actions and share general world-class marketing procurement practices.
See more
Global Marketing Procurement: 2020 And Beyond

Global Marketing Procurement: 2020 And Beyond

The current state of marketing procurement, trends in structures and ways of working, the career path of the function and possible developments for the discipline beyond 2020.
See more
Tech & Tools In Marketing Procurement

Tech & Tools In Marketing Procurement

How clients, in a marketing procurement role, rely on tech & tools to deliver their goals.
See more
Project Spring

Project Spring

Multiple initiatives being independently developed by WFA members to evolve the marketing procurement function and ensure it does not become obsolete, irrelevant or a barrier to business growth.
See more

Upcoming Forum events

  1. External Event: ProcureCon Australia May 19 - 20, Australia

    Sydney Australia

    19 May 2026

    There are places available.

    WFA is partnering with ProcureCon Australia at Hilton Sydney, Australia.

    More information Register for this meeting

  2. Sourcing Forum

    17 Jun 2026

    There are places available.

    WFA Sourcing Forum brings together over 2,000 global and regional marketing procurement practitioners from leading advertisers across a wide range of industries.  

    More information Register for this meeting

  3. External Event: ProcureCon Asia July 7-9, Singapore

    Singapore Singapore

    07 Jul 2026

    There are places available.

    WFA is partnering with ProcureCon Asia at Equarius Hotel, Singapore. 

    More information Register for this meeting

The Sourcing Forum is co-chaired by Chris Kredo and Jennifer Mclachlan.

Related content

RSS Feed
  1. Benchmark on global sponsorship investments
    Benchmark
    Marketing procurementMarketing structureMarketing operationsMarketing procurement

    Benchmark on global sponsorship investments

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on global sponsorship investments"
  2. Benchmark on sourcing post-production
    Benchmark
    Marketing procurementMarketing structureMarketing procurement

    Benchmark on sourcing post-production

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on sourcing post-production"
  3. Webinar: Marketing Production Trends for 2019
    Video
    Marketing procurementMarketing procurement

    Webinar: Marketing Production Trends for 2019

    Webinar with Advertising Production Resources (APR) on global marketing production trends for 2019

    Read more about "Webinar: Marketing Production Trends for 2019"
  4. Benchmark on Supplier Relationship Management (SRM) models
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on Supplier Relationship Management (SRM) models

     WFA member bechmark. For additional details, please log in.

    Read more about "Benchmark on Supplier Relationship Management (SRM) models"
  5. Annual Report 2018
    Report
    Advertising & policyDigital policyMedia & analyticsCMO Forum

    Annual Report 2018

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
  6. Webinar: Global Agency Remuneration 2018
    BenchmarkVideo
    Marketing procurementMarketing procurement

    Webinar: Global Agency Remuneration 2018

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International

    Read more about "Webinar: Global Agency Remuneration 2018"

Chairpersons

  • Chris Kredo

    Chris Kredo

    Senior Vice-President Global Procurement A&M, PepsiCo
  • Jennifer Mclachlan

    Jennifer Mclachlan

    Vice-President Brand Building Purchases, P&G

WFA Contacts