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1. 
   Guides & templates

   11 September 2017 at 00:00
   Advertising & policyValue of advertising

   Advertising standards toolkit for the promotion of effective self-regulation

   WFA

   Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

   This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

   Member-only content, please log in to view this toolkit.

   Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
2. 
   BenchmarkReport

   5 September 2017 at 00:00
   Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
3. 
   Guides & templates

   5 September 2017 at 00:00
   Advertising & policyDigital policyData governancePrivacy & techGDPR

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

   Read more about "GDPR Guide for Marketers"
4. 
   Report

   12 April 2017 at 00:00
   Advertising & policyDigital policyAd techPrivacy & techGDPR

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

   Read more about "A marketer's guide to ePrivacy (2017)"
5. 
   Report

   1 January 2017 at 00:00
   Advertising & policyValue of advertising

   The Value of Advertising (2017)

   WFA, Deloitte

   The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

   Member only content - please log in to view this study.

   Read more about "The Value of Advertising (2017)"
6. 
   Video

   8 November 2016 at 00:00
   Advertising & policy

   Webinar: AVMSD revision

   WFA

   Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

   Read more about "Webinar: AVMSD revision"
7. 
   Event reports

   20 September 2016 at 00:00

   PAG - Meeting presentation - September 20, 2016

   WFA

    

   Read more about "PAG - Meeting presentation - September 20, 2016"