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The only global network by marketers, for marketers 

WFA connects the world’s most senior client-side marketers – sharing knowledge, shaping best practice, and raising standards across markets and disciplines.

Who we are

WFA is the only global network for senior client‑side marketers. It is the voice of marketers worldwide and has championed more effective, efficient and sustainable marketing communications since 1953. 

WFA represents over 150 of the world’s biggest brands and more than 60 national advertiser associations on five continents.  

Together, this voluntary peer-to-peer network of 12,000+ of the world's best marketers offers a unique source of expertise, inspiration and leadership. 

"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people — and if you're not in it, you're missing out." 

Raja Rajamannar — CMO, Mastercard