AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

Upcoming Community events

  1. How to risk assess AI tools and tech with Bonsai

    10 Nov 2026

    There are places available.

    A one-hour session on how to assess the risks behind AI tools 

    More information Register for this meeting

  2. The regulatory trends shaping marketing: what brands need to know

    19 Nov 2026

    There are places available.

    Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.

    More information Register for this meeting

  3. Spotlight: Tackling Fraudulent Advertising with Meta

    24 Nov 2026

    There are places available.

    Join us to gain exclusive insights into Meta's approach to tackle fraudulent advertising.

    More information Register for this meeting

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

RSS Feed
  1. AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Expert opinion
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media. 

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  2. WFA Survey: using and governing AI influencers
    AIAdvertising & policy

    WFA Survey: using and governing AI influencers

    WFA

    WFA research on how brands are using and governing AI influencers.

    Read more about "WFA Survey: using and governing AI influencers"
  3. The impact of GenAI on partner management
    Video
    AIMarketing procurementMarketing procurement

    The impact of GenAI on partner management

    WFA

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum meeting.

    Read more about "The impact of GenAI on partner management"

Join the community

Stay in touch and participate in WFA's AI work.

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