AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

Upcoming Community events

  1. How to risk assess AI tools and tech with Bonsai

    10 Nov 2026

    There are places available.

    A one-hour session on how to assess the risks behind AI tools 

    More information Register for this meeting

  2. The regulatory trends shaping marketing: what brands need to know

    19 Nov 2026

    There are places available.

    Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.

    More information Register for this meeting

  3. Spotlight: Tackling Fraudulent Advertising with Meta

    24 Nov 2026

    There are places available.

    Join us to gain exclusive insights into Meta's approach to tackle fraudulent advertising.

    More information Register for this meeting

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

RSS Feed
  1. Spotlight: Uncovering agency use of generative AI
    Video
    Marketing technologyAIDigital policyMarketing technology

    Spotlight: Uncovering agency use of generative AI

    Gabrielle Robitaille

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

    Read more about "Spotlight: Uncovering agency use of generative AI"
  2. This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
    Expert opinion
    Marketing technologyAIDigital policyMarketing technology

    This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

    Gabrielle Robitaille

    In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. WFA’s monthly AI update serves as your one-stop round up of the most important developments to help you stay informed of the forces transforming the marketing industry. Gabrielle Robitaille, Associate Director, Digital Policy at the WFA identifies six important announcements.

    Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"
  3. Responsible AI principles
    Briefings & position papers
    AIAdvertising & policy

    Responsible AI principles

    WFA

    An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

     

    Read more about "Responsible AI principles"

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Stay in touch and participate in WFA's AI work.

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