AI Community

WFA AI Community

The WFA AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.

Join the Community

WFA’s AI Community is a cross-functional group bringing together senior marketers, policy and legal professionals dealing with AI within their respective organisations.

The objective of the community is to support brands make the most of the exciting possibilities this fast-evolving technology has to offer while mitigating legal, ethical and reputational risks. It seeks to:

  1. Develop best practice guidance and offer practical solutions on the most pressing horizontal AI challenges.
  2. Explore evolving trends impacting the use of AI in marketing and provide insights into how brands can navigate these.
  3. Engage in dialogue with external experts and partners to promote a greater understanding of the implications of AI use and drive meaningful industry collaboration.

Key resources

GenAI Contract Best Practice

GenAI Contract Best Practice

Practical, voluntary guidance from WFA and R3 on mitigating risk and driving responsible generative AI use across the marketing supply chain.
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GenAI Primer

GenAI Primer

Practical, voluntary guidance on how brands can use generative AI safely.
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GenAI Survey

GenAI Survey

This WFA survey found that three in four companies already use GenAI or plan to use it soon.
See more

Upcoming Community events

  1. WFA Spotlight: How AI generates brands

    21 Oct 2026

    There are places available.

    What does AI mean for the future of brands and their relationship with consumers? 

    More information Register for this meeting

The community is open to WFA members only and is led by an AI Steer Team, bringing together a small group of senior WFA members from a range of sectors to help establish strategic priorities.

News

RSS Feed
  1. What do marketers want to see in Cannes?
    Video
    AIBrand purposeCreativityGlobal Marketer WeekMarketing technologyCannes LionsCMOMarketing technology

    What do marketers want to see in Cannes?

    WFA

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four big themes dominate their demands: creativity, purpose, AI and impact.

    Read more about "What do marketers want to see in Cannes?"
  2. CMO, the impossible job?
    AICreativityGlobal Marketer WeekMarketing technologyMarketing technology

    CMO, the impossible job?

    WFA

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible task.

    Read more about "CMO, the impossible job?"
  3. How to build better brands?
    Video
    AIBrand purposeBrand reputationCreativityGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    How to build better brands?

    WFA

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

    Read more about "How to build better brands?"

Join the community

Stay in touch and participate in WFA's AI work.

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