Spotlight: Global Production - 2020 and beyond - About
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for brands to consider what is happening in the creative industry that will affect the way we produce content on the short/mid/long term.
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Advertising Production Resources (APR), our guest speakers in this spotlight, have been gathering insights to define the trends that will help global marketers and procurement experts prepare for the potential upcoming challenges and modernize their approach to the production landscape.
In this session, WFA members are given the opportunity to find answers to their most burning questions in relation to global content production. Either pre-submit your questions or store them up – APR will do their best to answer as many of them during the live session.
Please find the recording here.