The harder it gets to buy people’s attention, the harder brands try to earn it instead. In this session we’ll explore why fame has become the weapon of choice for brands that want to reach people, and which brands have excelled at seeking the spotlight – and finding it. We’ll get under the skin of the work that worked, and share what your brand can learn from those earned media success stories.

The presentation will include:

• Work from a diverse array of categories and regions
• Campaigns from brands both large and small
• The insights informing the work
• First-hand perspectives from the people behind the ideas

Register for the live session here.