The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications. Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

The next Policy Action Group meeting will take place remotely on Tuesday 22 September from 15:00-17:00 CEST (see other timezones here).

Topics on the day will include:

• Latest developments on the New Consumer Agenda and its potential impact on advertisers
• An update on the ongoing work via the Global Alliance for Responsible Media
• A detailed look into WFA's new position on the Digital Serivices Act and an overview of the upcoming EU Democracy Action Plan
• An update on Member States' AVMSD transposition processes and their implications for advertisers
• A debrief on WFA's outreach efforts on the ePrivacy Regulation

The full agenda for the meeting can be accessed here.

Register for this remote session HERE.