Spotlight: How to win the hearts of Gen Z in 2021 - About
Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.
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In this spotlight, our guest speaker Timothy Armoo, CEO at Fanbytes will provide guidance on:
- How to reinvent your brand to become Gen Z's best friend;
- How to tap into culture without losing your core;
- Leveraging platforms like TikTok to build longer lasting relationships with Gen Z (13 years old or above).
For this session, he will be joined by Jan Nixon, Senior Marketing Manager - Youth at Public Health England (PHE), who will share their learnings and challenges engaging younger audiences, especially on TikTok.
WFA members are also given the opportunity to find answers to their most burning questions in relation to reaching younger audiences online. Either pre-submit your questions or store them up – Timothy and Jan will do their best to answer as many of them as possible during the live session.
Please find the recording here.
