WFA’s Agency Management Forum gives peers the chance to come together to tackle common agency management challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Wednesday, 8 December 2021 from 9:00 to 10:30 (London)

Better Briefing

Closing the capability gap on writing better creative briefs has been an ongoing priority for WFA members.

During this meeting we will be joined by Matt Davies and Pieter-Paul von Weiler (Co-Founders, BetterBriefs Project), who will share the results of the first and largest global study into marketing briefs with over 1,700 respondents from 70 countries from both sides of the briefing table.

This is followed by a workshop where attendees will be divided in small groups to discuss the key principles that better align marketers and agencies when it comes to writing marketing briefs.

Click here for the full agenda.

This meeting is for WFA members only.

To register contact Julia Kraft j.kraft@wfanet.org.