Media Forum - About
Meeting for global/regional media directors or similar
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In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.
Topic: eCommerce & Shoppable Media
The breakneck growth of eCommerce and shoppable media has created opportunities but also challenges for our members.
The WFA and Dentsu have created a comprehensive survey to capture how members are using eCommerce today; to what extent social commerce and shoppable media are being harnessed by members; where the barriers are to eCommerce success…and more.
In this session, Guest: Nick Broomfield (Global Client Director, Transformation Consulting at Dentsu international) will present key findings from this new report.
Philips will then share some background as to how they’ve grown their eComm marketing team and increased integration with global media.
These presentations will be followed by round-table discussion with members.
9:00am New York | 2:00pm London | Other timezones
This Forum is for WFA Members only.