About Media Forum

Media Forum - About

Meeting for global/regional media directors or similar

In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Topic: eCommerce & Shoppable Media

The breakneck growth of eCommerce and shoppable media has created opportunities but also challenges for our members.

The WFA and Dentsu have created a comprehensive survey to capture how members are using eCommerce today; to what extent social commerce and shoppable media are being harnessed by members; where the barriers are to eCommerce success…and more.

In this session, Guest: Nick Broomfield (Global Client Director, Transformation Consulting at Dentsu international) will present key findings from this new report.

A Member (TBC) will then share some background as to how they’ve grown their eComm marketing team and increased integration with global media.

These presentations will be followed by round-table discussion with members.

 9:00am New York | 2:00pm London | Other timezones

This Forum is for WFA Members only.


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