The role of policy in support of sustainability.

This year’s policy session at Global Marketer Week will explore two subthemes under the overall title of sustainable marketing.

Firstly, industry experts will take a look at what technologies brands are going to have to navigate in the future, whether that be new platforms or the much-vaunted Metaverse. Participants will be given a better understanding of how these technologies work, what the challenges and opportunities are for brands and what the implications are from a policy perspective.

The second part of the session will offer case studies on how the policy function can help drive companies’ sustainability agenda. Special focus will be given to how policy professionals can help ensure that trustworthy and verifiable environmental claims can help build trust in marketing’s capacity to be part of the solution in driving a more sustainable future.

Click here for the agenda.

For more information go to wfanet.org/Athens